about us
I’ve been conscious of the environment ever since I learnt at school about the damage we are doing to the planet. So when I was preparing for the birth of my first baby, I decided to go for cloth nappies as I hated the thought of the 4,500 disposables my baby would inflict on the world for possibly hundreds of years, and their chemicals on my baby’s bottom - and all the wasted money, too.
When Lottie was born in December 2003 I tried three different types of real nappies but found that they were either ill-fitting, prone to leaks, or were so bulky they made her bottom look embarrassingly big not to mention uncomfortable.
So that was when I decided to design my own nappy.
To achieve my aims it had to be a perfect fit for every baby from birth to potty trained, whatever its size and shape; it had to be the softest cotton fabric and it had to be organic to protect my baby, Third World farmers and the planet. And despite this very demanding specification, it still had to be reasonably priced.
I worked at home for the next year trying to source fabric, fasteners, factories, making and trying out design after design on Lottie. Thank goodness for a baby that enjoyed a regular routine and a long lunch time sleep. And also for the internet as a source of worldwide information, products, producers etc.
Thirteen months later, I gave birth to my second daughter, Kitty. The day after her arrival, my husband Michael handed me a cutting from a national newspaper inviting entries for an inventors/mothers competition. I was short-listed. More importantly, it had made me write an outline business plan, and I have not stopped since.
Two years on, different fabrics and fasteners from all over the world examined and discarded, suppliers and factories tried and rejected, three full-scale nappy trials and loads of small design changes, many from helpful and positive users, and here we are with a nappy that achieves my aims. I really hope you like it.
We are now a three-generation family business. Apart from me, there is my research and development team, Lottie and Kitty, my husband who designs the website and graphics, and my dad, my partner and mentor, who thought he had retired, but is secretly pleased he hasn’t.
When Lottie was born in December 2003 I tried three different types of real nappies but found that they were either ill-fitting, prone to leaks, or were so bulky they made her bottom look embarrassingly big not to mention uncomfortable.
So that was when I decided to design my own nappy.
To achieve my aims it had to be a perfect fit for every baby from birth to potty trained, whatever its size and shape; it had to be the softest cotton fabric and it had to be organic to protect my baby, Third World farmers and the planet. And despite this very demanding specification, it still had to be reasonably priced.
I worked at home for the next year trying to source fabric, fasteners, factories, making and trying out design after design on Lottie. Thank goodness for a baby that enjoyed a regular routine and a long lunch time sleep. And also for the internet as a source of worldwide information, products, producers etc.
Thirteen months later, I gave birth to my second daughter, Kitty. The day after her arrival, my husband Michael handed me a cutting from a national newspaper inviting entries for an inventors/mothers competition. I was short-listed. More importantly, it had made me write an outline business plan, and I have not stopped since.
Two years on, different fabrics and fasteners from all over the world examined and discarded, suppliers and factories tried and rejected, three full-scale nappy trials and loads of small design changes, many from helpful and positive users, and here we are with a nappy that achieves my aims. I really hope you like it.
We are now a three-generation family business. Apart from me, there is my research and development team, Lottie and Kitty, my husband who designs the website and graphics, and my dad, my partner and mentor, who thought he had retired, but is secretly pleased he hasn’t.
